by Mark Leeper
Account Director, PPR Hong Kong
By now you will have realized that PPR Greater China has a new website featuring the first few pages of a new company Blog. About time - you might think - surely there is no room today for an old fashioned PR company that fails to optimize its use of the Internet? And naturally I would have to agree with you. But fortunately for my career prospects in the new role of Account Director - New Media for PPR, the company has long since moved beyond traditonal Public Relations.
Thanks to an established in-house web-development capability, PPR has designed and implemented customised online tools that help organizations as diverse as Calvin Klein, CPA Australia and WWF to reach out to their varied audiences and learn more than ever before about their needs and interests.
Internet-based tools like ROPA, a proprietary online survey platform, provide the insight that enables companies to establish cohesive strategies on which truly effective communications programmes can be built. Needless to say, such programmes combine both online and offline activities more effectively than ever before.
So let me finish with a question for you: when was the last time you asked your customers what they want from your company? Perhaps now's the time to give it a try.
