by KC Wong
Social Media Manager, PPR Hong Kong
Tasked with building an Internet-based component for the Solvil et Titus thematic campaign Time is Love, PPR developed an eight week social media programme that engaged a young and affluent consumer audience.
Facebook was used to create an online community around the Time is Love theme, encouraging more than 35,000 netizens to visit an instant quiz, and achieving a 22% participation rate, with a further 12,000 viewing related online forums and discussion threads.
This highly effective digital campaign ensured significantly increased brand awareness and product interest among a hard-to-reach target group.
